Multilevel marketing has changed. In the old school MLM model, entrepreneurs were encouraged to create a warm list of prospects. This warm list included family, friends, relatives, business associates, and anybody else who the entrepreneur knew and could contact directly. After the warm list had been drawn up, the entrepreneur would begin contacting these people and relentlessly barraging them with a sales and marketing message.

The object was to not only get the warm list contact to buy products or services from the entrepreneur, but to “join the opportunity.” The problem of course was that most of the people contacted were simply being polite to the entrepreneur who they knew and in many cases had a relationship with. But after a period of time, the endless recruiting and pressure became a nuisance, and the warm list became a very cold list. It was not uncommon for the old school MLM entrepreneur to spend more money on the business than they were making, and consequently about 97% failed.

The unfortunate fact is that the underlying business structure of an MLM enterprise is very strong. Network marketing, which offers the opportunity for geometric growth, is a very powerful business model. Network marketing allows an individual to create residual income and move away from the habit of trading time for dollars. The problem simply was that the process of finding customers and new members to join the opportunity was very difficult.

The Internet has changed all that. New school MLM – today simply called network marketing – is conducted online and uses state-of-the-art technologies to effectively market the opportunity and the product. By marketing online, the entrepreneur gains access to a marketplace of over 1 billion people worldwide who can be contacted 24/7, seven days a week, every day of the year. Internet marketing allows the entrepreneur to literally make money in their sleep, and takes all of the negatives out of the MLM process.

The best way to start in network marketing on the Internet is to plug into a turnkey system that has been tried and proven effective. Find a system that was developed by legitimate Internet marketing superstars, who have made their fortunes using the systems that you are adopting. Look for a program that is turnkey, and that provides significant training and support. With a minimum amount of time and money, you’ll be able to start marketing online almost immediately.